As 2019 begins to warm up, we look back at our 2018 and tell you what we learnt about our customers and our digital marketing environment. The ever changing digital marketing landscape is becoming a landmine of new tools, platforms and “must have” technologies, how do we know which “trendy” technology can help us, and how do we stop our business falling behind the competition? Well do not fear, it’s more about what you don`t need to do rather than what you do!
SMS (short message services) marketing is quickly becoming one of the most used “old-new” technologies in business. The current SMS technology we use today has been around since the late 1980`s with the first messages sent in 1993 as part of the Global System for Mobile Communications (GSM) technology.
SMS marketing is one of the technologies which is at the forefront of mobile marketing, and more and more businesses are utilising the benefits of it, according to Textlocal.com 23.5 million people responded to a business text message in 2017.
We look at why SMS marketing is becoming so popular and how you can implement it into your own digital mobile marketing strategy.
As the summer starts to slow down we look at 3 important digital trends of 2018 and discuss how they will effect your business in 2019. Every time I see a cool futuristic technology in action I always think back to “Back to the Future” film series starring Micheal J Fox and especially part 2!
Do you remember the flying electric cars, hover boards, machines doing all the tasks a human would normally do? then of course voice activated systems and wearable technologies!! Well how many of those “future” technologies are already upon us? we laughed at those crazy ideas almost 30 years ago but look who`s laughing now!
So lets get started………..
At the marketing net we receive regularly enquiries about all sorts of marketing problems, and we are continually trying to help our customers and our followers to successfully navigate through the ever changing world of digital marketing. Today I want to share with you 3 of our most frequently asked questions and the type of advice we give our customers to help them achieve their marketing objectives.
Starting your own business can be a very daunting task, the fear of failure, the fear of bankruptcy and isolation are all too real. However you see an opportunity, or have a great idea, and the thoughts of flexible hours, being your own boss and earning unlimited income are too tantalising to ignore. We look at how starting your own business does not have to be a complete jump into the dark, and how if we plan correctly we can make calculated risks which will not cost us a fortune!
Google analytics has changed the face of marketing over the last decade or so, giving companies the opportunity to actually evaluate and review how their marketing activities are paying off in terms of revenue, customer interaction and digital Roi.
So what are the main analytics, and how can marketers and business owners understand which metrics are important and which not? And how can analytics save us money and help us build our customer lists?
In my latest blog we look at the basics of analytics and how they can be used to help companies save money and take the guess work out of their marketing promotions and campaigns (mehr …)